BlueFit will have management rights from July 1, 2019 for Port Macquarie-Hastings Council-owned pools at Port Macquarie, Kendall, Laurieton and Wauchope.

The company will take over from Swimwell, which has managed the day-to-day operations of the council-owned pools since 2014. Swimwell has managed the Port Macquarie Pool since 2003.

BlueFit Group chief executive officer Todd McHardy said BlueFit was excited to partner with the council on the delivery of high quality aquatic services at the four community facilities.

The family-owned and operated company, established in Sydney in 2007, has facilities in Victoria and Queensland as well.

Sites under BlueFit's management include aquatic facilities, sports stadiums, health clubs and golf courses.

They range from small regional pools to large metropolitan sports precincts.

He said BlueFit's approach here would be to connect with the community and user groups, and ensure the facilities were well maintained and programmed.

Mr McHardy said pool users would not be affected by the management change in any way other than positive changes including extended swimming seasons, particularly at Wauchope, and additional diversified programs.

Under the current contract, Kendall, Laurieton and Wauchope pools open on the first day of the September school holidays and operate until Easter Monday.

Kendall and Laurieton pools from 2020 will remain open until April 25 and Wauchope Pool will remain open until May 31.

"Our message is that we're excited to be a part of the promotion of swimming in the area," Mr McHardy said.

"Whilst management transitions can sometimes create panic, the nature of these facilities will not change."

Mr McHardy said existing staff would transfer employment to BlueFit.

He said BlueFit was committed to quality learn to swim and squad programs and the intention was to maintain or improve services across the four facilities.

Council director Melissa Watkins said a number of high quality proposals were received during the competitive tender process.

"We were particularly impressed with the submission received from BlueFit, who have experience in managing pools in regional markets, including the pools in Coffs Harbour, Woolgoolga and Sawtell," she said.

"They demonstrated an alignment with council's objectives to deliver comprehensive key aquatic services for all pool users and groups within our community and deliver great value for ratepayers.

"Importantly, there is also a commitment from BlueFit to ensure that they are supporting local employment by retaining existing staff that work at our pools."

All parties will work on implementing a comprehensive transition plan.

Ms Watkins said Swimwell had provided a great service to the community over the past 16 years and the council would like to thank them for their service and commitment.

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