The Hastings is a hub for inventive and imaginative artists who decorate the region with a range of music, artwork, murals and colour.
One such creative soul is cake maker extraordinaire Odette Falzon, who lives at Lake Cathie.
Mrs Falzon moved from Sydney to the Hastings in 2015, she has been making cakes as a hobby for around eight years.
"It has very much been an off and on calling. I've learnt a lot from Youtube and done little courses here or there," she said.
"I've worked in boutiques, done hair-dressing and driven small trucks. This was more of a hobby which I am now really getting into and putting myself out there because I love doing it."
Each cake creation can take up to three days to complete and weeks of preparation. Mrs Falzon precisely fashions, bakes and decorates each cake in a specialised 'cake studio' at her home.
Mrs Falzon said her favourites are often cakes made in a letter shaped and painstakingly decorated with hand-cut flowers shaped from sugar paste.
"My best creative time is when I go for a walk every morning, that's where I get my ideas," she said.
"Before I create a cake I always ask people how they'd like the cake to look, then I add my own touches to it.
"Baking the cake is quite stressful because it is a real science, it can go terribly wrong. The hardest part of making a cake I think would be covering it with fondant because the buttercream or ganache underneath can go soft on you. If you don't work fast enough it turns into a giant mess.
"The decorating part is for me about being really involved and I will sometimes spend hours in there without noticing.
"My tips for new bakers would be to take your time with the cake and just to find time to practice. I'm always looking for new recipes or something new, different being done elsewhere in the world."
Mrs Falzon originally began making cakes and cookies for family and friends. During the recent period of coronavirus isolation she launched Odette's Cakes & Cookies to provide custom creations to the public.