Businesses are encouraged to take part in a survey to gauge business confidence across the local government area.
Port Macquarie-Hastings Council's business confidence survey is open until October 31.
The council is keen to hear views and experiences to gain a comprehensive understanding of confidence now and for the future.
Business owners will be contacted by email or phone and invited to complete a short, confidential survey.
The survey data will identify trends within our industries and economy and will consider challenges presented by the COVID-19 pandemic, confidence levels, growth or change factors and innovation levels across key industries.
Council group manager Liesa Davies said comparing this year's survey data to previous data would help the council to consider potential mechanisms for it and other levels of government to aid in the recovery of business confidence and foster sustainable economic development.
"Understandably, last year's survey highlighted a decline of business confidence within our region and this year our businesses have endured another natural disaster and further impacts of COVID-19," Ms Davies said.
"We know some sectors of our economy continue to perform strongly, but many businesses are struggling, and the survey is a great avenue for business owners to confidentially provide honest feedback about the challenges faced when it comes to staffing overheads or other elements of sustaining their business."
Business owners in Port Macquarie-Hastings can expect to be contacted by phone or email during October and will be invited to participate in the five to 10 minute survey or complete it online on council's website.
"There is great value in hearing our collective local business voice," Ms Davies said.
"I hope that all local businesses take part and have their say, so that we can appropriately respond to all experiences and support a thriving future."
Business NSW regional manager Kellon Beard said the survey was a great council initiative to get a measure of business confidence and future plans.
"It's good to see the council is taking a big interest in business and the growth of business across the local government area," he said.
Mr Beard encouraged every business to respond to the survey.
The insights gained from the 2021 business confidence survey, following comprehensive analysis, will be shared broadly during December.
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