Residents are encouraged to take a staycation, rediscover what Greater Port Macquarie has to offer and support businesses doing it tough.
Accommodation options, experiences, attractions and eateries are dotted from the hinterland to the coast.
Greater Port Macquarie Tourism Association president Janette Hyde said it was a matter of locals supporting locals.
"I think the big thing we tend to do is we go to other places, have a great holiday and forget what we have here," she said.
Now is the time to explore the region with fresh eyes, while staying COVID-safe, and helping businesses during the pandemic.
The Port Macquarie-Hastings local government area was among parts of regional NSW to recently emerge from lockdown, but Greater Sydney, which represents the majority of our tourist market, remains under stay-at-home orders.
"The lockdown has really taken its toll on a lot of businesses, they are going to take a while to recover and we just need our locals to be supportive," Mrs Hyde said.
"When you look at our hinterland, our beaches, our attractions, our activities, our accommodation, it is amazing what we have got."
Mrs Hyde encourages people to tick off a range of tourism experiences "like a bit of a treasure hunt."
Locals can uncover hidden gems, rediscover old favourites and embrace the holiday feeling in Greater Port Macquarie.
The Port Macquarie info website is a good place to start with an abundance of information at your fingertips.
The taste trails, which are expertly curated self-drive guides, are examples of roadmaps to explore the region.
Port Macquarie-Hastings Council has reinvigorated its support local campaign with plenty of staycation inspiration.
Destination and cultural development manager Jane Ellis said we wanted to see businesses come out the other side of the pandemic.
"We need the community to support our local businesses so they do make it through," she said.
Ms Ellis encouraged residents to explore our region.
She said there were beautiful accommodation options, great dining opportunities, activities and attractions.
"We are spoilt for choice," Ms Ellis said.
"There is just so much people can discover and uncover in their own backyard."
Ms Ellis said businesses really needed our support, and encouraged people to put themselves in the position of those businesses and be as kind as they could.
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