Forming and then strengthening a partnership with local organisation Self Seen in coming years will be the way Port Macquarie Magpies AFL club remember James Moir.
Self Seen is a non-for-profit organisation that aims to change the way the community and individual's understand mental health. They are a community-based group that promotes self-love and self-empowerment.
Moir sadly lost his battle with Stage 4 Lymphoma at the age of just 23 last Friday (September 6).
Magpies president Michael Rolfe said 'Fui' as he was affectionately known, had already started to break down the barriers surrounding men's mental health and the club would now carry the torch.
"One of his big initiatives was supporting everyone and wanting people to focus on their own mental health," Rolfe said.
"That was one of the things he was trying to get going even around Port Macquarie not just in the footy clubs, but the community until he ended up having to move away because of his work situation and COVID.
"He was trying to start the men's Walk and Talk mental health support groups."
Mr Rolfe said the club had discussed creating an award in Moir's respect, but the partnership with Self Seen was the best way forward.
"We made a donation to them in his name and we'll partner up with them and try and form a pretty strong partnership in the future to carry on his legacy and what he brought to our club," he said.
"For a short time he was here he certainly touched a lot of people and had a big impact.
"We talked about an award, but the mental health partnership and building onto that into the future is like a bigger legacy to build for him than an award that is given out once a year."
Moir worked as a development officer with AFL North Coast in 2020 before his diagnosis and had put his hand up to coach the club's women's team before the COVID-19 pandemic hit.
Club treasurer Carissa Embling created a GoFundMe account last November which raised more than $20,000 as a way to help fund Moir's treatment.
She said it was his selfless nature and ability to make a difference in the community that were the reason for the unexpected amount raised.
"We reached the target because people know him and know how he'd be there for anyone," she said.
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