Dozens of children and film production crew were spotted at Woonona beach on Monday, shooting for a new national campaign titled "What We're Made Of".

The new branding is aimed at encouraging people to pick up a cricket bat and play, and/or watch a game - professional or otherwise.

"We're excited to tell the stories of all aspects of cricket this season, capturing cricket from beaches to backyards and community clubs to elite players," a spokesman for Cricket Australia said.

The Illawarra coastal gem is the only beach to be featured in the series which will launch on November 1 and run all throughout summer.

The spokesman said the children filmed in Tuesday's shoot were "a group of kids who love to have a hit of cricket".

"We hope our new campaign inspires Australians to get involved with cricket this season," he said. "Turn on the TV, attend a match or grab a bat and have a hit."