Over the last couple of days the Prime Minister Scott Morrison has announced packages for tourism and small business.

Responding to calls from the tourism industry, the package includes $20 million for a nationally coordinated domestic marketing initiative and $25 million for a global marketing campaign to drive international tourism.

A further $10 million has been allocated for regional tourism events across bushfire-affected areas.

There will also be top-up grants to eligible small businesses and non-profit organisations and a boost on the value and concessions for small business loans also on offer to farmers, primary producers and non-profit organisations.

The federal government has also set up a specialist support line for struggling businesses (www.business.gov.au or call 13 28 46).

President of the Greater Port Macquarie Tourism Association Janette Hyde said it was "fantastic" the federal government had announced these measures.

"Tourism is a huge contributor to our local economy so it is critical we encourage people to get back to visiting Greater Port Macquarie because obviously our region relies on tourism," she said.

Mrs Hyde said the last couple of months had been a "mixed bag" for operators.

"November was a write-off, December was ok as we had the state cup, normal christmas holidays wasn't booked out like it normally is," Mrs Hyde said

"From the 10^th of January it was a lot better because people were coming who couldn't go south.

"All businesses whether it is accommodation, retail, are really taking a hit so we have to just help them get back on their feet."

Individual tourism businesses and organisations say times have been tough.

Barry Barr from the iKew Visitor Information Centre said it was the quietest Christmas he can remember.

"The tourists that did drive through, had one question, 'is it safe to continue?',"he said.

"We tried to assure them it was."

Owner of the nearby Kew Motel Jurie Beukes said his business had been impacted by the November fires.

"We had lots of cancellations in November," he said.

"We tried to help people as much as we could, we let people who were evacuated stay at the motel and only charged for the essentials.

"We are part of the community like everyone else and we feel for those that have lost everything."

Elsa Barbosa and David Lazarus from Cruise Port Macquarie said "trade was down 60-70 per cent" since November.

"We are very frustrated," David Lazarus said.

"Our problems are financial, we haven't lost property, but it is really tough in a business sense."