Port Macquarie youngsters are going to don their crimson best and dance the day away at a disco for Red Nose Day on August 9.
Students from Joey's House Early Education Centre are wearing red for the day, hosting a lolly jar guessing competition and red disco party to raise awareness of sudden infant death syndrome (SIDS).
Joey's educator Ann-Louise Holding said she is motivated to support the cause and originally brought the fundraising idea to Joey's.
"I support it because I lost a daughter to SIDS 12 years ago and I've supported it ever since," said Mrs Holding.
"When we're working in a child care centre it's all about safe sleeping and safe practices.
"Awareness of what SIDS is, understanding how we can prevent it and following all SIDS guidelines.
"A lot of people keep it to themselves when they have a loss but there is counselling and support services available."
Joey's House caters for around 50 kids daily aged from six weeks to five years old. In previous years the day has raised more than $100 for charity.
Joey's educator Charlotte Dickinson said it's all about raising money and awareness for a good cause.
"We're making parents and families more aware of SIDS because it can strike any family, any time," said Ms Dickinson.
"We're helping support them on the day so they can keep going throughout the year."
Each year Red Nose Australia receives more than 10,000 calls for support or education. The group will be celebrating the 31st Red Nose Day this year.
The charity aims to prevent SIDS, reduce stillbirth rates in Australia by 20 per cent and provide support for people affected by the death of a child.
Red Nose Australia chief executive Keren Ludski said members of public can help by making a donation, purchasing a red nose or fundraising.
"There are so many people deeply hurting from each death," she said.
"By supporting Red Nose Day you will help fund vital research, along with education and critical support services for families."
More than 2100 babies are stillborn and more than 740 die before they turn one month old in Australia each year.
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