A Port Macquarie-based boutique swim and sun wear label has announced an alignment with the Great Barrier Reef Foundation as a ‘Shop for the Reef’ partner.
Solar Bare made the announcement during a launch of its second collection of reef prints on April 24.
The creative start-up was established in 2015 by Vivien Mitchell, with a vision to create a social enterprise that could be a champion of the Great Barrier Reef through its distinctive Australian look.
The second collection of reef prints again takes inspiration from majestic reef fish, including the hump head wrasse, blue spotted ray, orange spotted trevally and bi-colour parrot fish, Ms Mitchell said.
“The young swimwear brand sees tremendous value and benefit in the collaboration as each print tells a story of the Great Barrier Reef,” the business owner said.
“Solar Bare will donate five per cent of all sales to the Foundation to help it further its mission to ‘keep the reef great’.
“We are proud to support the Great Barrier Reef Foundation through our original reef prints.
“This is a values-based alignment, where we will work with the Foundation to share a love of the Great Barrier Reef. Our designs can help start conversations about why it’s so important to preserve it for future generations.
“2018 is the International Year of the Reef, so there is no better time to announce this alignment,” Ms Mitchell said.
2018 is the International Year of the Reef, so there is no better time to announce this alignment.Vivien Mitchell
Great Barrier Reef Foundation managing director Anna Marsden praised Solar Bare for stepping up and showing its support for the Great Barrier Reef.
“Everyone has a role to play in helping to protect our natural treasure, and this initiative gives Solar Bare and its customers the opportunity to help secure a future for the Great Barrier Reef,” Ms Marsden said.
“The funds raised from this alliance will be directed towards projects that are developing solutions to the many threats facing our Reef.”
The full range of fashvests, bikinis and kids’ collection (Solar Bare mini) is available on the Solar Bare website. Five per cent of each sale will be donated to the Great Barrier Reef Foundation.