Destination NSW campaign showcases the state's best

Shane Smith, Leura Cascades
Shane Smith, Leura Cascades

Tens of thousands of Australians have responded to the call to showcase NSW’s unique regions and experiences by snapping, shooting and sharing on social media to show what they love about the state.

Over 16,000 photos and 630 videos were posted across social media over an eight-week period as a part of the Destination NSW campaign.

Content was shared from every corner of the state, revealing a vast array of landscapes, experiences and attractions on offer in NSW. From hidden gems to firm favourites, the most captured experiences and activities include remote beaches and surfing hotspots, treasured historic buildings, regional inland locations from mysterious valleys to stark outback vistas, and a plethora of events and festivals.

As part of the #ILoveNSW activity, the top four video and four photo submissions that showcased the unique regions and experiences of NSW, are to be heroed in a series of eight curated short films.

Gayle Wyborn, Glen Innes Highway

Gayle Wyborn, Glen Innes Highway

The eight winners include:

• Jan Breckwoldt’s stunning image of the unusual Horse Head Rock in Bermagui, Southern NSW

• Gayle Wyborn, who shared beautiful images of Glen Innes, New England in Country and Outback NSW

• Dale Ketteringham, who captured the stark beauty of Broken Hill in Country and Outback NSW

• Shane Smith’s mysterious image of the rolling clouds across Jamison Valley in Leura, Blue Mountains

• Peter Whiter, who captured through video the natural wonders of Eden in Southern NSW

• David Stoelhorst’s vision of the astonishing Belmore Falls in Wildes Meadow in Southern NSW

• Lius Hanse’s video of Fingal Bay’s idyllic coast

• James Vodicka, who showcased the majestic wildlife of Lord Howe Island, located off the NSW North Coast, in video. N

Dale Ketteringham, Mungo National Park

Dale Ketteringham, Mungo National Park

Minister for Tourism and Major Events Adam Marshall was thrilled so many people contributed to the popular campaign, shining a light on the scenery, experiences and attractions on offer in rural and regional NSW.

“No doubt these incredible images and videos will encourage travellers to look beyond the fringes of Sydney when they’re planning their next short break or holiday,” he said.

“The inspiration behind #ILoveNSW is to showcase the best of NSW through the eyes of everyday Australians, both locals and visitors alike.

“We hope that travellers are left wide-eyed and inspired to visit these unique parts of the State, and to continue sharing their tips, videos and photos on social media with the world.

“The tourism business is everybody’s business – it turbo-charges local economies, generates jobs and drives investment in local communities.”


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