


Mason Rose's film was launched around the world in conjunction with Save the Children's global Day of Action on October 23, when more 50,000 children in 67 countries took part in campaign activities including a global relay race called the Race for Survival.
The aspiring film-maker has directed a global advertisement to showcase a new campaign for Save the Children.
Rose has worked with the best of the best on a project which is expected to be a global YouTube phenomenon.
The stunning photography and exuberant feel of this film were all the artistic genius of director Rose and executive producer Nabil Elderkin a world-renowned music video director who has worked with artists Daft Punk, Kanye West and Will.i.am.
Rose also savoured the opportunity to work with a number of celebrities and campaigners including Australian actress and Save the Children Ambassador Isla Fisher.
Others who appeared under Rose's guidance were legendary Kenyan marathon runner Patrick Makau Musyoki, Bollywood star Kunal Kapoor, and US actor and dancer Cameron Boyce.
"The advertisement highlights the fact that every five seconds a child dies needlessly from poverty and it aims to inspire people to join Save the Children's global campaign to end this injustice," Patrick Makau said.
It is being launched around the world in conjunction with Save the Children's global Day of Action when over 50,000 children in 60 countries take part in campaign activities including an actual global relay race called the Race for Survival.
"I recently visited Save the Children's work in Brazil and there is nothing more important that making sure every child gets the health and nutrition they need. All children should be able to reach their potential," Isla Fisher said.
In the opening scene, we see a young girl in rural Kenya. She hands a red baton to a boy who runs across hilly pasture to pass the baton to Patrick Makau Musyoki.
The former marathon world record holder completes his leg of this global relay and the baton is passed to children in Nairobi, Mumbai, Honolulu and Los Angeles. Locations twist and turn across graffiti filled streets and through crowded slums as the children do increasingly awe-inspiring things to get to the next baton exchange leaping over fences and off walls, performing cartwheels, front flips and more.
Kunal Kapoor runs along the ruins of an old fort on the outskirts of Mumbai, Isla Fisher sprints with the Los Angeles skyline behind her in the US, and Cameron Boyce breakdances with the baton in the city centre.
Finally, running through the California woods, the baton is taken by a small child Rose's son, Phoenix who holds it out to the camera.
"It's over to you" is the closing message as Phoenix symbolically passes the baton through the camera lens.