PORT Macquarie is home to a new independent record label – Red Earth Records.
They kick-started their campaign as a record label by signing local artists Roy Rose and Benje Travis.
Red Earth Records will officially launch in Port Macquarie at the Latin Loafer on Thursday. December 1 from 7pm.
Two singles from the labels first signings will be launched on the night - Apollo Bay by Roy Rose and Another Day by Benje Travis.
Red Earth Records is the brainchild of Lisa Willows and Simon Leigh, two local musical residents of the Port Macquarie collective.
According to the label, it seeks to represent the aesthetics and atmosphere of the solo artist and acoustic guitar-playing culture that has long been an integral part of Port Macquarie music.
“Offering artists a creative harbour to craft acoustic music that speaks to the heart and soul, that is what the label intends to provide,” Willows said.
“The freedom and resources that artists need to create and share the fruits of their creative labours will be offered to them.
"The process for building the label's infrastructure, was very organic. We really like working with our friends and doing things ourselves, so an independent label seemed like a good platform in which to help everyone out, while having fun ourselves."
Leigh was excited with their first two signings, saying they are “incredible local musicians”.
Roy Rose and Benje Travis are ready to take that launch into recording, getting their music onto radio and start touring outside this area,” he said.
"We want to help them out in the next stage of their careers".
Members of the public are encouraged to come and support these local artists at the Latin Loafer on December 1.