WHEN the whistle blows and Hastings teams across all codes run on to the field this weekend, the cheers will be about much more than sport.
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On Saturday and Sunday, in an Australian-first, the spotlight will be on the national crisis of domestic violence and how, after months of hard work, a community will unite to say enough is enough.
The White Ribbon Round has been the project of the Domestic and Family Violence Specialist Service (DFVSS) in Port Macquarie and will involve all Mid North Coast winter codes coming together over two big days of competition. Players will ask team mates, spectators and the broader community to 'stick their neck out' and lead the way in bringing an end to the violence occurring behind closed doors every day in households across the country.
It is a campaign that is now nationally recognised and its inception in the heart of the Hastings is a moment our community can be immensely proud of, according to DFVSS service delivery manager Kylie Dowse.
There have been 20,000 temporary tattoos ordered for this weekend's round.
"The message is really simple and it's transferable from club to club," Kylie said.
"We are asking players and officials to put the tattoos on the left hand side of their neck to signify their willingness to stick their neck out to prevent men's violence against women.
"There will be brief ground announcements for every code about violence against women and what that looks like.
"Making a difference can be as simple as one man saying to another man he believes is participating in this sort of behaviour, that he needs to go and get help.
"If you believe a woman is a victim of violence or abuse, it's about asking her if she is okay and if there is anything you can do to help.
"If enough men stand up and be counted and say I can see what is happening and I'm calling you out on it, then we can make change."
Port Macquarie is among a select group of regional areas offering behaviour change workshops for men who admit to being abusers. Kylie says this is just one of the first steps forward in instigating broader change and community acceptance that violence in no longer tolerated.
"We hope that 10 years from now this message will be embodied and embedded in the psyche of our boys so they can grow up to be men who just know that violence against women is unacceptable and there are better ways to behave."
As a part of this weekend's round, Charles Sturt University Professor Heather Cavanagh and Bachelor of Social Work student Jody Denny will conduct a crowd evaluation of the White Ribbon Round experience.
"The evaluation, which will be run by the ethics committee, will add to our growing body of research. We want to be able to measure as a result of this weekend's campaign whether people will be more likely to act and speak up and challenge behaviours," Kylie said.
Anyone attending this weekend's White Ribbon Round can show their support via messages or photos using the hashtag #stickyourneckout.
Your messages, video and a bumper gallery of photos from this weekend's action will feature on the Port News website.