New South Wales Mid North Coast Business Chamber regional manager Kellon Beard said they wanted to showcase their Export Growth China program which had only recently been rolled out.

"The Chamber has established a custom designed showroom in Shanghai, which will feature Australian products ready to be sold to Chinese wholesale buyers," he said.

"It will give our members an opportunity to think about selling into China at a low cost," he said.

He said the idea behind the seminar went back a couple of years.

"We took a delegation to China a few years ago and they had an industry showcase where they were looking for people to import into China so it was only open to people outside of China.

"We took people like Akubra and Drayton Wines - they all went over and we manned a stand with them and they were just inundated with requests for product."

Mr Beard said everyone in attendance was looking to break into the Chinese market and the seminar provided an opportunity to let them know what was required to do so.

"We do have businesses like Cassegrain Wines that do already deal with China. Coast 2 Coast Sports they do a lot of export and import into China through their own arrangements, but this is about getting people that haven't considered China as a market to look at China."

He said the seminar mainly looked at business people getting themselves ready for the Chinese market and understanding what's involved.

"Some people don't think of simple things like translating their website into Mandarin and using words that translate well into Chinese so it's understood as opposed to just writing it in English and hoping they'll understand it."