FOOD, gifts and money are urgently required to help locals in need this Christmas, with the Salvation Army predicting a five to 10 per cent jump in the number of families reaching out for help.
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Major Brett Gallagher said he had noted an upward trend in 2014, with the festive season adding extra pressure on people already facing hard times or struggling financially.
Nationwide, the Salvation Army will help more than 300,000 families in need.
More than 130 families across the Hastings will receive food hampers and gifts.
"Loneliness, stress, relationship breakdown, family conflict and financial hardship can be extremely isolating experiences," Mr Gallagher said. "This can hit home even more during the Christmas and New Year period.
"By helping us, people are giving others hope."
Gifts are required for people of all ages, including gift vouchers for disadvantaged teenagers.
Thanks to the community's generosity, Mr Gallagher said the Salvation Army sees lives transformed through simple actions such as providing a hamper so people can come together for a meal.
He pointed out that not only families need the community's help.
"There are a lot of pensioners who are just getting by, living day-to-day, with no dispensable income," he said.
If you're unable to make a donation, Mr Gallagher said people should remember the "power of a kind word" or doing something practical to help someone less fortunate.
Donations of food or gifts can be made at the Salvation Army office at 110 Lord Street, through the Settlement City giving tree or via the 2MC Christmas Appeal.
The Salvation Army will also be the major beneficiary of The Westport Club's Christmas Carols on December 11.
Residents are invited to attend the Salvation Army's Christmas Concert from 2pm on Sunday, December 7 and their Christmas Day service at 9am.
Anyone needing support can phone the Salvo Care Line 24 hours a day on 1300 36 36 22.
nicole.langdon@fairfaxmedia.com.au