P&O Cruises chose the artistic talents of Port Macquarie's Chloe Dickey as its novel way of revealing the names of its two latest ships.
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Chloe etched names of the two ships - which will be based in Australia next year - into the iconic Bondi Beach sand on Friday morning.
The ships will be named the Pacific Aria and the Pacific Eden - names as chosen by the Australian public.
The two ships' names were selected from a pool of more than 30,000 possible names submitted by Australians and New Zealanders as part of a competition launched by the cruise line last month.
EARLIER: Sydney's iconic Bondi Beach will be the blank canvas for local sand artist Chloe Dickey this morning, as she assists P&O Cruises unveil the names of two new ships.
Early-morning joggers and beach lovers are in for a treat, as Chloe decorates one of Australia's most popular strips of sand.
"I'm so excited about this great opportunity and can't wait to get my rake in the sand," she told her 1000-plus Facebook fans on Thursday afternoon.
What's gone before...
Now, scroll down for some Instagram shots of Chloe's work