I needed to find Michael Rohr for a photograph for this story and he wasn't going to make it too easy, emailing me the clue and a deadline of 11.30am.

And there was my first experience of the Port Macquarie entrepreneur's venture into the online world of location based technology, where the user can create the itinerary, experience the journey and share the surprises as it unfolds.

It's the latest adventure seeking mobile app ready to hit the market. It's called Mystery Trip and the concept has evolved right here in the Hastings.

When I got to the Lighthouse headland, Michael was excited that we had made it on time and almost immediately shared how overwhelmed he is by the worldwide interest in his concept.

"I'm just an ordinary person with an idea," he said.

Michael is more than ordinary. The 37-year-old clinical nurse and father of two has an entrepreneurial spirit and has dared to dream.

The Mystery Trip app was borne from a treasure hunt experience during his army days as an infantry soldier and a little bit of brainstorming with his wife and sister. Adventure seekers, travellers, groups of friends, corporate groups, families and kids will be among the possible millions to love it. So too will businesses and organisations who want maximum return from the tourism dollar.

Essentially, using geo-location technology, users will be able to create, experience and share their own unique travel experiences using their mobile device and a series of clues. An itinerary can be tailored made to suit the occasion, sending travellers on a mystery journey with destinations that can only be unlocked when clues are solved. The possibilities are endless and the scope for its uptake is global. As a marketing tool, businesses can get onboard and be a part of the travel experience.

"There is nothing else like it on the market," Michael said, who has burned the midnight oil for months to plan and implement his pitch.

The hard work has paid off. There have been 37 people around the world who have crowd funded the project from regions as far afield as Kathmandu, enabling the app to move into the development phase with Russian tech company VedideV IT Solutions Studio.

Michael has the support of major investor Jarkko Huttu in Finland who will market the product to the rest of the world. A test version of the free app is expected to launch in early March and go live to an international market by June.

Michael admits he is overwhelmed by how quickly the app garnered the interest of investors, tech gurus and game enthusiasts. His website has already had more than 20,000 hits and the Mystery Trip Twitter account grows by around 20 new followers every day.

"I started investing in other people's ideas myself and then thought that I should have a crack," Michael said.

"If nothing happens, at least I've had a go. I'm excited by it and a little overwhelmed. I'm nobody really and this is just something I have been working on in my spare time.

"I'm surprised by the response it got almost straight away, but I am certainly not surprised by its potential.

"I know we've got a lot of work to do and we haven't even hit the starting blocks yet."

Visit the Mystery Trip website to find out how you can be a part of this unique travel experience. Go to www.yourmysterytrip.com to share Michael's journey or join him on Twitter @TripMystery.